August 28, 2019

The difference between a Business Coach, Mentor and Adviser or Strategist

This question is asked online at least 1000 times a day, and quite regularly to me in person. There seems to be no clear starting point when looking for business assistance as to what help you actually need, and what the title of that person or business would be.

At Helix we believe that knowledge is power and so we've broken it down for you.

A Business Coach

A performance coach that provides support and feedback, maintains discipline and creates a success mindset. It is a structured relationship where through supported self-discovery, business growth planning and effectiveness is achieved. Coaching empowers you to make your own decisions and come to your own conclusions

A Business Mentor

A formal and professional relationship whereby a person experienced in business supports and encourages, or mentors someone needing assistance to develop business skills and knowledge to maximise performance and realise desired potential.  Usually, the sharing of knowledge goes both ways.

Business Advisor or Strategist

A development relationship which embodies Business Coaching, but is more of a sharing of ideas and advice. It is a combination of skills and formal styles. 100% Strategic. A less formal relationship perhaps, but more in depth which provides brainstorming, hands on support and feedback to create and implement set business goals and achieve growth. They assess current business positions, strengths and weakness and then provides expert advice to change processes, business design and strategy and assist you to implement those changes on in your to achieve business growth and success. A consultant does something similar, however they do the implementation for you.

Whatever your needs are, it is important to understand what you are looking for and how that professional assistance should impact you personally and your business.


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