In business, we're never going to close every deal. However, if you're constantly losing sales or not getting consistent leads, there is probably a reason ;if not several. Fortunately, once you've identified the cause, you can change to fix the problem. In this article, we address common reasons why your customers aren't buying from you.

Are there too many options?

Too many options will increase buyer fatigue and lower conversion rates. Too many businesses think more options for their customers is best, but really, it creates the opposite effect. Giving your customers too many choices overwhelms them and increases the possibility for them to say no.

Are you addressing their needs?

Buyers don't care about what the product or service is or what features it has. They care about how your offer will make their lives easier. Communicate in your marketing, especially when talking to the potential client about how much simpler, better, or easier life will be once they implement your offer. When selling the value your product or service can add to their lives. They will be more likely to prioritise — or make room in their budget for it because life without it will seem much more expensive in the long run.

Is it clear what you're selling?

Are you sending mixed messages with too many options, too many different packages and offers? Prospects sometimes decide not to proceed because they find things confusing or don't understand the product or service. Either it's too complex, or the features and benefits are unclear. Simple offers make for a simple yes.

Have you validated your offer?

Sometimes we get excited about an idea in our heads, but we haven't validated proof of market and that people need or want our idea. Maybe your customers are not aware of your product or service. Are you targeting the right market with your message? Is your message reaching those who would have an interest in your product? It's important to remember that the solution is not always more marketing because the problem may lie with where you are marketing and what marketing vehicles you are using. Assess the key demographics of your target market and research where your marketing efforts will most likely reach them.

If conversions are a weakness in your business, don't worry; it's a business skill we all need to improve on constantly. We all need to sell our products and services ;even Coke, Mcdonald's and Apple.

Your job as a business is to grab your customer's attention, gain their trust, see value in your offering and switch their mindset to think they need it so it can ease pain in their lives, and slowly more prospects will start buying from you.

For more business tips check out our other articles in the Thoughts areas of our website.

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